A chai counter is a social occasion, the screens should feel like it
Asian street café chains sell on chai and masala tea variety, fusion street snacks like samosas and chaat, and a vibrant, youth-oriented atmosphere built for sharing on social media. A generic printed menu board doesn't carry the same energy as the space, and doesn't make comparing chai and snack options fast for a young, social crowd used to visual-first decision making.
This is where content design does the heavy lifting. Chai and masala tea boards that make variety easy to browse, fusion street food content that reinforces the flavour story, and vibrant, shareable screen design are what keep the space feeling like a destination worth posting about.
17%+
Average sales increase reported after moving to digital menu boards
5+ chais
Typical masala, karak and specialty chai range an Asian street café board needs to display clearly
Up to 25%
Higher average check size from well-designed snack and chai pairing upsell layouts
Minutes
To push a new flavour or price change across every counter in your estate
Figures reflect commonly reported industry ranges from digital menu board case studies; individual results vary by site, menu and execution.
What we design for Asian street café counters
One template system, built once, that covers every screen in the building.
Chai & masala tea boards
Clear chai variety boards that make comparing masala, karak and specialty options fast and visual.
Fusion street food content
Content that reinforces the flavour story behind samosas, chaat and fusion snacks, not just a price list.
Spice-level indicators
Visual spice-level indicators for street food that help customers choose fast without slowing the counter.
Vibrant, shareable screen design
Bold, social-media-ready screen design that matches the youth-oriented, shareable energy of the space.
All-day dayparting
Breakfast chai, lunch snack and evening menus that swap automatically on schedule, no staff involvement needed.
Loyalty & app-order integration
On-brand visuals that reinforce loyalty app and ordering integration, matched to your counter boards exactly.
Allergen & nutrition-ready layouts
Compliant allergen and calorie information built into the design system from the start, not bolted on afterward.
Multi-site brand templates
Locked master templates with clear guardrails, so every counter stays on-brand while local teams keep flexibility.
How it works
Menu & brand audit
We review your current chai range, snack menu, dayparts and counter layout across every site.
Template design & build
We design the full counter board set with the vibrant energy the brand is known for, not generic templates.
CMS setup & dayparting
CleverPosters CMS is configured to auto-switch menus by time and sync pricing to your POS.
Ongoing content refresh
Monthly design support for new flavours, seasonal campaigns and price updates, rolled out across every location at once.
Screens, CMS and content — one package
Hardware from AllSee Technologies, content design from KhazinaDigital, ongoing management on CleverPosters CMS.
Studio Growth
£52/mo standard
£39/mo with hardware
Counter template system, monthly seasonal flavour refresh, one new custom design a month (£150 value included).
★ £39/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £52/mo.
Studio Pro
£74/mo standard
£58/mo with hardware
Everything in Studio Growth, plus dayparting on autopilot and a fully managed content strategy, built for high-footfall, youth-led venues.
★ £58/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £74/mo.
Studio Elite
£112/mo standard
£95/mo with hardware
Everything in Studio Pro, plus AI foot traffic and dwell-time data and Proof of Play reporting, built for chains that need accountability across many sites.
★ £95/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £112/mo.
★ Hardware bundle rates apply on annual billing only, exclusively for customers who purchase a KhazinaDigital display screen. Monthly, no-commitment billing is also available on every tier at the standard rate. Prices exclude VAT.
Questions from Asian street café operators
Can the boards make our chai variety easy to compare quickly?
Yes. We design dedicated chai and masala tea boards so customers can compare masala, karak and specialty options at a glance.
Can the screens match the vibrant, shareable energy of our space?
Yes. We design bold, social-media-ready screen content that reflects your brand's visual identity, not a generic template.
How fast can you roll out a new flavour or seasonal snack across multiple sites?
Once your master template library is built, new flavours, price updates and seasonal campaigns can be pushed to every connected screen across your estate in minutes from a single dashboard.
We only have one counter board, no loyalty or app-order screens. Can you still help?
Yes. The same template system covers counter boards, loyalty promotion and app-order integration, so you can start with what you have and add more later without a redesign.
Is bespoke menu board design included free with KhazinaDigital hardware?
Free bespoke animated menu board design is included with KhazinaDigital screens, with the exception of the entry-level Standard Digital Menu Board and bare AV monitors. CleverPosters CMS customers also receive a free bespoke design on sign-up.
