A boutique burger is sold on craft, not speed
Gourmet and smash burger boutiques compete on ingredient provenance, dry-aged beef, rosemary salted chips, local craft beer pairings, not on how fast a customer moves through a drive-thru lane. A generic fast-food-style menu board undersells that story and makes a premium product look interchangeable with a standard QSR combo.
This is where content design does the heavy lifting. Ingredient storytelling, craft beer pairing boards, and seasonal burger specials presented with the same craft as the food itself are what justify the price point and keep customers coming back for the experience, not just the burger.
17%+
Average sales increase reported after moving to digital menu boards
2–3x
Typical price premium a boutique smash burger commands over a standard QSR combo
Up to 25%
Higher average check size from well-designed combo and beer pairing layouts
Minutes
To push a seasonal special or price change across every counter in your estate
Figures reflect commonly reported industry ranges from digital menu board case studies; individual results vary by site, menu and execution.
What we design for gourmet smash burger counters
One template system, built once, that covers every screen in the building.
Dry-aged beef storytelling screens
Content that reinforces ingredient provenance and craft, turning a burger into a story worth the price.
Craft beer pairing boards
Curated beer and burger pairing content that lifts attach rate and reinforces the boutique positioning.
Premium combo & side boards
Visual hierarchy that presents rosemary salted chips, shakes and sides as considered pairings, not upsells.
Seasonal burger specials
Limited-time burger and topping campaigns designed to stand out without breaking the core template.
Lunch & evening dayparting
Lunch counter service and evening sit-in menus that swap automatically on schedule, no staff involvement needed.
Kiosk & app order integration
On-brand visuals for self-service kiosk and table-side ordering journeys, matched to your counter boards exactly.
Allergen & nutrition-ready layouts
Compliant allergen and calorie information built into the design system from the start, not bolted on afterward.
Multi-site brand templates
Locked master templates with clear guardrails, so every location stays on-brand while local teams keep flexibility.
How it works
Menu & brand audit
We review your current burger range, beer list, seasonal rotation and counter layout across every site.
Template design & build
We design the full counter and till-side board set as one connected system, not one-off graphics.
CMS setup & dayparting
CleverPosters CMS is configured to auto-switch menus by time and sync pricing to your POS.
Ongoing content refresh
Monthly design support for new specials, seasonal campaigns and price updates, rolled out across every location at once.
Screens, CMS and content — one package
Hardware from AllSee Technologies, content design from KhazinaDigital, ongoing management on CleverPosters CMS.
Studio Growth
£52/mo standard
£39/mo with hardware
Counter and till-side template system, monthly seasonal special refresh, one new custom design a month (£150 value included).
★ £39/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £52/mo.
Studio Pro
£74/mo standard
£58/mo with hardware
Everything in Studio Growth, plus dayparting on autopilot and a fully managed content strategy, built for premium counter-service operators.
★ £58/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £74/mo.
Studio Elite
£112/mo standard
£95/mo with hardware
Everything in Studio Pro, plus AI foot traffic and dwell-time data and Proof of Play reporting, built for chains that need accountability across many sites.
★ £95/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £112/mo.
★ Hardware bundle rates apply on annual billing only, exclusively for customers who purchase a KhazinaDigital display screen. Monthly, no-commitment billing is also available on every tier at the standard rate. Prices exclude VAT.
Questions from gourmet smash burger operators
Can the boards reinforce our ingredient sourcing and craft story?
Yes. We build ingredient storytelling content that reinforces provenance and craft, so the screens support your price point rather than undercutting it.
Can you design craft beer pairing content alongside the burger menu?
Yes. We design dedicated pairing boards that present beer and burger combinations as considered choices, lifting attach rate naturally.
How fast can you roll out a new seasonal burger special across multiple sites?
Once your master template library is built, new specials, price updates and seasonal campaigns can be pushed to every connected screen across your estate in minutes from a single dashboard.
We only have one counter board, no table-side screens. Can you still help?
Yes. The same template system covers counter boards, kiosk ordering and table-side screens, so you can start with what you have and add more later without a redesign.
Is bespoke menu board design included free with KhazinaDigital hardware?
Free bespoke animated menu board design is included with KhazinaDigital screens, with the exception of the entry-level Standard Digital Menu Board and bare AV monitors. CleverPosters CMS customers also receive a free bespoke design on sign-up.
