Wok theatre is part of the sell, not just the kitchen
Pan-Asian express chains sell on speed and spectacle, noodles and rice wok-fried to order in full view of the queue, alongside katsu curry, sushi boxes and combo deals. A customer needs to compare dish and combo options fast, while the wok theatre itself is part of what makes the format work, not just backdrop to a menu list.
This is where content design does the heavy lifting. Combo boards that make dish and value comparisons instant, sushi box selectors that speed decisions, and wok-theatre content that reinforces the fresh-cooked promise are what keep the queue moving and the average order value climbing.
17%+
Average sales increase reported after moving to digital menu boards
70%+
Of fast casual orders reported as lunch grab-and-go across noodle bar formats
Up to 25%
Higher average check size from well-designed combo and upsell layouts
Minutes
To push a price change or new dish across every counter in your estate
Figures reflect commonly reported industry ranges from digital menu board case studies; individual results vary by site, menu and execution.
What we design for Pan-Asian express counters
One template system, built once, that covers every screen in the building.
Wok-theatre content screens
Content that reinforces the fresh, cooked-to-order wok promise, turning preparation into part of the experience.
Katsu curry & noodle combo boards
Visual hierarchy that makes dish and combo value comparisons instant for a fast-moving queue.
Sushi box selector boards
Clear sushi box options and pricing displayed for fast, confident grab-and-go decisions.
Seasonal & LTO dish creative
Limited-time dish and combo campaigns designed to stand out without breaking the core template.
Lunch-rush dayparting
Lunch grab-and-go and dinner sit-in menus that swap automatically on schedule, no staff involvement needed.
Kiosk & app order integration
On-brand visuals for self-service kiosk and click-and-collect journeys, matched to your counter boards exactly.
Allergen & nutrition-ready layouts
Compliant allergen and calorie information built into the design system from the start, not bolted on afterward.
Multi-site brand templates
Locked master templates with clear guardrails, so every location stays on-brand while local teams keep flexibility.
How it works
Menu & brand audit
We review your current dish range, combo structure, dayparts and counter layout across every site.
Template design & build
We design the full counter and wok-theatre board set as one connected system, not one-off graphics.
CMS setup & dayparting
CleverPosters CMS is configured to auto-switch menus by time and sync pricing to your POS.
Ongoing content refresh
Monthly design support for new dishes, seasonal campaigns and price updates, rolled out across every location at once.
Screens, CMS and content — one package
Hardware from AllSee Technologies, content design from KhazinaDigital, ongoing management on CleverPosters CMS.
Studio Growth
£52/mo standard
£39/mo with hardware
Counter and wok-theatre template system, monthly seasonal dish refresh, one new custom design a month (£150 value included).
★ £39/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £52/mo.
Studio Pro
£74/mo standard
£58/mo with hardware
Everything in Studio Growth, plus dayparting on autopilot and a fully managed content strategy, built for high-footfall, grab-and-go operators.
★ £58/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £74/mo.
Studio Elite
£112/mo standard
£95/mo with hardware
Everything in Studio Pro, plus AI foot traffic and dwell-time data and Proof of Play reporting, built for chains that need accountability across many sites.
★ £95/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £112/mo.
★ Hardware bundle rates apply on annual billing only, exclusively for customers who purchase a KhazinaDigital display screen. Monthly, no-commitment billing is also available on every tier at the standard rate. Prices exclude VAT.
Questions from Pan-Asian express operators
Can the boards show sushi box options clearly for fast grab-and-go decisions?
Yes. We design dedicated sushi box selector layouts so customers can compare options at a glance, without slowing down the queue.
Can you design content specifically for a wok-theatre display?
Yes. We build wok-theatre content that reinforces the fresh, cooked-to-order promise, turning the kitchen view into part of the brand experience.
How fast can you roll out a new dish or seasonal combo across multiple sites?
Once your master template library is built, new dishes, price updates and seasonal campaigns can be pushed to every connected screen across your estate in minutes from a single dashboard.
We only have one counter board, no kiosk. Can you still help?
Yes. The same template system covers counter boards, kiosk ordering and click-and-collect displays, so you can start with what you have and add more later without a redesign.
Is bespoke menu board design included free with KhazinaDigital hardware?
Free bespoke animated menu board design is included with KhazinaDigital screens, with the exception of the entry-level Standard Digital Menu Board and bare AV monitors. CleverPosters CMS customers also receive a free bespoke design on sign-up.
