A build-your-own line lives or dies on clarity
Sandwich and sub QSR chains sell on customisation and transparency, bread choice, protein, toppings, sauces, calories, all decided while a customer stands at a glass assembly line with people queuing behind them. A cluttered or outdated board slows every single order down the line, and nutrition information that's hard to find undermines the trust the format is built on.
This is where content design does the heavy lifting. Clear build-your-own step boards, transparent calorie and allergen information, and combo upsell prompts positioned at exactly the right point in the line are what keep the queue moving and the average order value climbing.
17%+
Average QSR sales increase reported after moving to digital menu boards
3 steps
Typical bread, protein and topping decision points a build-your-own line needs to display clearly
Up to 25%
Higher average check size from well-designed combo and upsell layouts
Minutes
To push a price change or new sub across every counter in your estate
Figures reflect commonly reported industry ranges from digital menu board case studies; individual results vary by site, menu and execution.
What we design for sandwich & sub counters
One template system, built once, that covers every screen in the building.
Build-your-own step boards
Clear bread, protein and topping sequence boards that keep the assembly line reading fast, even at peak lunch rush.
Nutrition-transparent layouts
Calorie and allergen information built into the design system, front and centre, not hidden in small print.
Combo & meal deal boards
Visual hierarchy that prompts drink, crisps and cookie add-ons at exactly the right point in the line.
Seasonal & LTO sub creative
Limited-time sub and wrap campaigns designed to stand out without breaking the core template.
Lunch-rush dayparting
Breakfast, lunch and evening menus that swap automatically on schedule, no staff involvement needed.
Kiosk & app order integration
On-brand visuals for self-service kiosk and click-and-collect journeys, matched to your counter boards exactly.
Assembly-line queue screens
Simplified overhead boards that keep the queue informed and moving without staff repeating themselves.
Multi-site brand templates
Locked master templates with clear guardrails, so every location stays on-brand while local teams keep flexibility.
How it works
Menu & brand audit
We review your current build steps, ingredient range, nutrition data and counter layout across every site.
Template design & build
We design the full assembly-line and till-side board set as one connected system, not one-off graphics.
CMS setup & dayparting
CleverPosters CMS is configured to auto-switch menus by time and sync pricing to your POS.
Ongoing content refresh
Monthly design support for new subs, seasonal campaigns and price updates, rolled out across every location at once.
Screens, CMS and content — one package
Hardware from AllSee Technologies, content design from KhazinaDigital, ongoing management on CleverPosters CMS.
Studio Growth
£52/mo standard
£39/mo with hardware
Assembly-line and till-side template system, monthly seasonal sub refresh, one new custom design a month (£150 value included).
★ £39/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £52/mo.
Studio Pro
£74/mo standard
£58/mo with hardware
Everything in Studio Growth, plus dayparting on autopilot and a fully managed content strategy, built for high-footfall, made-to-order operators.
★ £58/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £74/mo.
Studio Elite
£112/mo standard
£95/mo with hardware
Everything in Studio Pro, plus AI foot traffic and dwell-time data and Proof of Play reporting, built for chains that need accountability across many sites.
★ £95/mo bundle rate on annual billing with KhazinaDigital hardware. Standard annual rate £112/mo.
★ Hardware bundle rates apply on annual billing only, exclusively for customers who purchase a KhazinaDigital display screen. Monthly, no-commitment billing is also available on every tier at the standard rate. Prices exclude VAT.
Questions from sandwich & sub operators
Can the boards show calories and allergens clearly for every build combination?
Yes. Nutrition and allergen information is built into the template system from the start, so it stays clear and legible even with a fully customisable build-your-own menu.
Can you design boards for a physical assembly line, not just a static menu?
Yes. We design step-by-step build boards, overhead queue screens and till-side upsell prompts as one connected system that matches how your line actually flows.
How fast can you roll out a new seasonal sub across multiple sites?
Once your master template library is built, new subs, price updates and seasonal campaigns can be pushed to every connected screen across your estate in minutes from a single dashboard.
We only have one counter board, no overhead queue screen. Can you still help?
Yes. The same template system covers counter boards, overhead queue screens and kiosk ordering, so you can start with what you have and add more later without a redesign.
Is bespoke menu board design included free with KhazinaDigital hardware?
Free bespoke animated menu board design is included with KhazinaDigital screens, with the exception of the entry-level Standard Digital Menu Board and bare AV monitors. CleverPosters CMS customers also receive a free bespoke design on sign-up.
