A Screen That Sells Without Ever Blocking the View
A Khazina Digital product guide for luxury car and luxury retail showrooms
Branded graphics appear to float beside the car, never covering it.
A standard screen placed near a hero vehicle competes with it for attention. A transparent one shows the same information while letting the car stay the obvious focal point — the screen becomes part of the display rather than something placed in front of it.
The Free Design That Comes With Every Screen
Every Transparent DV-LED Freestanding Totem order includes a free bespoke animated content design worth £150+VAT, specifically built for the transparency effect — graphics designed to read clearly against whatever's behind the glass, rather than a standard opaque-screen layout that would look muddy on a see-through panel. It's pre-loaded before the totem ships.
|
92%
transparency
|
4,500
cd/m² brightness
|
£9,453
from, +VAT
|
Luxury Showrooms: Why This Product Fits
Luxury retail and premium car showrooms sell an experience as much as a product, and a bulky opaque screen can feel at odds with that positioning. A transparent totem placed beside a hero vehicle or a flagship product lets specifications, pricing, or a brand story appear to hover in the air next to it, without ever obscuring the thing customers actually came to see.
Content for this format works best as sparse, elegant typography and simple graphic elements rather than dense information — the transparency effect is most striking when there's little competing for attention on screen. Khazina's free design leans into that restraint rather than filling the space simply because it's available.
Sparse, elegant typography — the transparency effect works best with little competing for attention.
"The best screen in a luxury showroom is the one that never gets in the way of the product."
Beyond the Hardware: Keeping It Fresh
Showrooms rotating hero vehicles or flagship products seasonally typically pair this totem with Khazina's CleverPosters content design service, so each new hero item gets its own tailored content rather than reusing a generic layout.
Q. & A.
Q. Does a transparent LED screen block the view of what's behind it?
A. No — at 92% transparency, the vehicle or product stays clearly visible, with graphics appearing to float in front of it.
Q. Where does a transparent totem work best?
A. Beside or slightly in front of the hero vehicle or product, so graphics hover next to it without hiding it.
Q. What comes free with this totem?
A. A bespoke animated content design worth £150+VAT, built for the transparency effect specifically.
See the full digital signage range, or view the Transparent DV-LED Freestanding Totem product page for full specifications.