A property that sold three weeks ago is still showing in your window at its original asking price. A vendor walks past, sees a £375,000 asking price on a property they know sold for £362,000 — or worse, sees a property they recognise as sold still displayed as available. This is not a minor inconvenience. It is a credibility signal. To a vendor forming judgements about which agent to instruct, a window showing outdated sold properties suggests an agency that does not pay attention to detail in its own marketing. The same inattention that applies to the window, the vendor assumes, applies to their property.

The average estate agent has 30 to 40 properties for sale at any one time. A standard window display can comfortably show 8 to 15 printed cards without appearing cluttered. A digital window display in a 43-inch format can cycle through your entire portfolio in animated sequences — showing different properties at different times of day, featuring new instructions prominently in a "Just Listed" rotation, and presenting the most relevant stock for the type of buyer most likely to be walking past at that hour.

A printed card window display shows properties. It cannot simultaneously show your "Free Valuation" offer, your local market data, your landlord proposition or your agency's competitive positioning. A digital display can rotate between property listings and agency messaging — spending 70% of its time on properties and 30% on instruction-winning content that speaks directly to vendors and landlords walking past.

"Agencies that succeed in this environment are the ones embracing innovation and finding eye-catching ways to reach and engage audiences. Increased competition demands that agents find ways of optimising the service they provide." — Property DriveBuy, December 2025

Your 4 to 5 strongest current instructions — the properties most likely to attract immediate buyer enquiries. Each shown with a clean exterior photograph, the asking price, the number of bedrooms and the key specification. Animated sequentially so that a pedestrian who pauses for 20 seconds sees multiple properties. Update monthly as stock changes.

A "Just Listed" or "New to Market" highlight tells buyers that this agency is active and winning new instructions. It tells vendors something equally important: this agency is busy, growing and trusted enough to receive new instructions. A "Reduced — Was £X, Now £Y" panel demonstrates proactive price management — another quality signal for vendors considering instruction who want an agent that manages pricing actively rather than leaving properties to sit.

Showing recent sold prices from your own portfolio in your window establishes your agency as the local market authority — the agent who actually knows what properties are selling for in this specific area. "We Sold: 14 Oak Street — £298,000 — 3 weeks" is a powerful credibility signal to a vendor who is beginning to consider their options. It demonstrates both competence and activity: this agency sells properties, and it sells them at these prices, in these timescales.

A vendor who is considering selling but has not yet committed to any agent is one of the most valuable pedestrians who will ever walk past your window. A clear, prominent "Free Valuation — Find Out What Your Home Is Worth" panel with your phone number is a direct call to action aimed at exactly this person. It requires no design complexity. It requires only visibility and currency — which a static printed card cannot guarantee but a managed digital display delivers every single day.

A landlord walking past your branch — considering whether to switch letting agents, whether to expand their portfolio, or whether to self-manage — is looking for signals of competence and activity. Showing your rental stock with current asking rents, highlighting your landlord services and displaying your tenant-finding speed record are all content that speaks directly to this high-value audience. A single new landlord relationship is worth years of management fees — the window content that wins one landlord instruction pays for the entire year's display service many times over.

Q. Do digital window displays work for estate agents?

Yes — and the 24/7 window argument makes them uniquely valuable for property professionals. Potential buyers, vendors and landlords walk past your branch outside office hours constantly. A professionally managed digital display showing current properties, sold prices and agency messaging works as a marketing tool around the clock, including evenings and weekends. It is the only marketing channel you have that never closes.

Q. How does a digital window display help win more vendor instructions?

43% of vendors choose their estate agent based on marketing quality. A professional animated window display is visible evidence of marketing investment before a vendor ever speaks to your team. It signals that this agency takes marketing seriously. Combined with sold price data and a free valuation call to action, your window works as a 24/7 instruction-generating tool for every vendor who walks past your branch in your catchment area.

Q. Can I update my estate agent window display when a property sells?

Yes — unlimited property changes are included throughout the contract year. Send a WhatsApp message when a property sells or a new instruction comes in. KhazinaDigital updates the animated display and pushes it to your screen within 2 working days. A sold property still showing at its original asking price is an active negative signal to every vendor who walks past — keeping the display current is a competitive necessity.

Q. What brightness does an estate agent window display need?

North or east-facing windows need a minimum of 800cd/m². South or west-facing windows receiving direct or indirect sunlight need 3,500cd/m². Consumer TVs produce 250–350cd/m² and are not suitable for estate agent window installations — they become invisible in UK daylight precisely when pedestrian footfall is highest. Call us on 0121 594 0828 if you are unsure which direction your branch window faces.

Q. How much does a digital window display cost for a UK estate agent?

KhazinaWindow Live starts from £1,099+VAT for the 800cd/m² bundle and £2,199+VAT for the 3,500cd/m² ultra-bright bundle. Both include the screen, 12 months of managed animated content, unlimited changes and CleverPosters CMS. One new landlord instruction won through your window display — representing years of management fees — repays that investment many times over. Estate agents with an existing screen can join from £29/month.