One Screen, Two Directions of Foot Traffic
A Khazina Digital product guide for hotel lobby wayfinding
A double-sided totem placed where guests pass in both directions.
A hotel lobby has traffic moving both ways — guests arriving, guests heading out, guests looking for the conference suite. A single-sided screen only serves half of that flow. A double-sided one serves all of it.
The Free Design That Comes With Every Screen
Every Superslim Freestanding Double-Sided Poster order includes a free bespoke content design worth £150+VAT, styled to the hotel's own branding and wayfinding requirements, and pre-loaded before it ships — with each side designed to serve the direction of traffic it faces, not a mirrored duplicate.
|
30mm
superslim profile
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2
independent screen faces
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£2,456
from, +VAT
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Hotel Lobbies: Why This Product Fits
A lobby totem placed between the entrance and the lifts is seen from both directions dozens of times a day. One face can carry wayfinding — conference rooms, spa, restaurant — while the other promotes tonight's event or a seasonal offer, each tailored to what a guest walking that direction actually needs to know. The superslim 30mm profile keeps it unobtrusive in a space where furniture and flow matter as much as information.
Content for hotel wayfinding works best kept calm and legible — clear directional icons, generous spacing, brand colours used sparingly. Khazina's free design follows this brief by default rather than treating a hotel lobby like a retail promotion space.
Calm, legible wayfinding — not a retail promotion in disguise.
"A lobby has traffic moving both ways. The screen should too."
Beyond the Hardware: Keeping It Fresh
A single hotel manages seasonal event updates comfortably via USB. Hotel groups running consistent wayfinding and branding across several properties typically move to Khazina's CleverPosters content design service for centrally managed updates across every lobby.
Q. & A.
Q. Why does a hotel lobby need a double-sided screen?
A. Lobby traffic moves both ways. A double-sided screen serves guests walking in either direction.
Q. Can it show different content on each side?
A. Yes — each side can run independent content, such as wayfinding on one face and event listings on the other.
Q. What comes free with this totem?
A. A bespoke content design worth £150+VAT, styled to the hotel's own branding and pre-loaded before shipping.
See the full digital signage range, or view the Superslim Freestanding Double-Sided Poster product page for full specifications.