Every year, there is an innovation in the digital signage industry. While some of these new technologies catch on, others just disappear. This is because the various advances that are made in display and computer technologies are not enough to drive the entire industry forward. One of the main factors that contribute to the continuous innovation cycle is the addition of peripheral devices. These devices allow digital signage applications to be integrated seamlessly into existing workflows.
Despite the lack of mainstream 3D and holographic displays, interactive digital signage has taken off. It’s believed that the increasing popularity of touch screen devices is due to their similarities with tablets and smartphones. This is the reason why digital signage applications must be able to fully interactively integrate with these devices.
Holographic Display Advertising
Despite the advantages of digital ads, out-of-home advertising is still very effective. According to a study, 79% of Gen Z prefer to watch OOH ads than any other type of advertisement.
A Holographic projector uses laser technology to create 3D images in thin air. It can be used in various forms of advertising, such as indoor and outdoor marketing. These are very effective tools for promoting products and ideas. Due to the increasing number of companies that use this technology, the leading brands can create impressive and inspiring holographic presentations.
How Holographic Display Advertising can lift the marketing strategies?
As the evolution continues, new technologies will allow consumers to experience content without the need for headgear. These innovations will enhance marketing and allow people to consume content without the need for special equipment.
- Eye-Catching Digital signage that Attracts Customers
Despite the success of digital signage, it is still not enough to capture the attention of consumers. As society becomes more digital, advertisers are now focusing on creating experiences that are rooted in real objects and experiences. With the help of 3D holographic displays, brands can create an immersive and engaging experience that will make people stop, stare, and retain.
New interactive technology is very important for businesses as it allows them to create effective marketing programs that are focused on capturing the attention of their consumers. People are constantly consuming 2D digital displays due to their ability to distract them from the real world.
Holographic displays allow brands to create an immersive and engaging experience by allowing people to look up at a billboard and see a larger-than-life replica of a shoe while escaping from the screen. This technology will transform traditional advertising into visual playgrounds that will allow businesses to attract and retain their customers.
- Improve the shopping experience with interactive displays at Retails
The outbreak of the pandemic has changed the rules of retail. It’s no secret that many retailers experienced the most disruption during the past couple of years. Due to the changes in the retail environment, they’re looking for new ways to enhance their customer experience. One of these is by implementing 3D digital marketing and promotions. This can be done through the use of various types of holograms.
Through the use of 3D digital marketing, retailers can enhance their customer experience by allowing them to interact with a product through a self-service kiosk. This will allow them to create a whole new level of engagement with their customers. According to studies, consumers are more likely to pay for products that are displayed in real-world objects.
The rise of e-commerce and the increasing number of customers will continue to drive the demand for more sophisticated display technologies. To remain ahead of the curve, retailers need to consider incorporating these innovations into their operations.
- Transform retail signage into retail-entertainment
The increasing number of products and the need for more effective marketing are forcing retailers to rethink their approach to retail. Instead of relying on traditional advertising, retailers are now turning to the use of retail-tainment, which includes events and installations. The evolution of 3D technology can help retailers create immersive experiences that are not only beneficial for their customers but also enhance their sales.
Through the use of interactive sensory technology and holographic display, stores will be able to transform their environments into a sensory feast for customers. This new approach will allow them to interact with various characters and interactive environments in real-time.
Metaverse like Digital Signage for advertising and branding activities
Light field displays will allow people to experience more depth, volume, and life-like imagery. Through a 3D holographic display, viewers can see objects moving in any direction, and this can be recreated using optical physics. This technology can also be used to create realistic images that can be described as "real." When people look at a 3D image, their brain tells them that it's real.
Digital signage solutions must also adapt to the needs of today's viewers to meet their communication needs. 3D Holographic displays can be used in different spaces without the need for extensive construction or intervention. They can be used to cater to the changing needs of customers in real-time.
Unlike traditional advertising, 3D holographic displays do not require the environment to be saved. They can also be used to create interactive experiences that can help brands stand out from the crowd. For instance, by combining the capabilities of 3D and sensory technology, brands can create characters and objects that can jump out of a display.
Despite the lack of widespread use, holograms are still very interesting and can produce a wow effect. The first reaction people have when they see something is to take it out of their phones and share it. Getting your ad on social media is very simple: Just one person can share it online, and the news about it will spread widely. This is also beneficial for brands as people will remember your brand due to how it is not something they see every day. Although it is still relatively new in the advertising industry, the technology has great potential.
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- Tags: advertising, Bill Boards, Customer Experience, digital advertising display, Entertainment, Holographic displays, Kiosks, technology