The Freestanding Totem That Earns Its Floor Space
A Khazina Digital product guide for retail promotions and seasonal campaigns
A freestanding digital poster placed to catch shoppers before they reach the aisle.
A freestanding poster stand takes up the same floor space whether it's showing a printed poster from three months ago or a live seasonal campaign. The only variable is what's on the screen — and how often it changes.
The Free Design That Comes With Every Screen
Every Android Freestanding Digital Poster order includes a free bespoke animated content design worth £150+VAT, built around the retailer's own promotion rather than a generic placeholder, and pre-loaded before the totem ships. That means the totem is selling from the first day on the shop floor, not sitting idle while someone works out what to put on it.
|
50–55"
screen sizes
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450
cd/m² brightness
|
£1,915
from, +VAT
|
Retail Promotions: Why This Product Fits
Printed poster stands lock a retailer into whatever campaign was printed last, for as long as the paper lasts. A digital totem can carry this week's offer on Monday and next week's on Friday, without a print run in between. Placed near the entrance or at the head of an aisle, it becomes the first thing a shopper sees — the digital equivalent of a well-briefed member of staff standing at the door.
A strong rotation for this format runs the current promotion first, a bestseller or new arrival second, and a short, simple call to action — a discount code or a "scan to see the full range" QR — last. Khazina's free design is built around this structure from the outset, rather than a single static slide stretched across the whole screen time.
A rotation that leads with the offer, not the branding.
"The floor space costs the same either way. Only a live screen earns it back."
Beyond the Hardware: Keeping It Fresh
A single totem updates fine on USB for seasonal campaigns. Retailers running weekly promotions, or several totems across branches, typically move to Khazina's CleverPosters content design service for scheduled remote updates — a managed content plan, distinct from the separate screen monetisation model Khazina also offers for retailers who want to earn advertising revenue from unused screen time.
Q. & A.
Q. Where should a freestanding digital poster be placed?
A. Near the entrance or at the end of a key aisle, visible from a distance without blocking foot traffic.
Q. What comes free with the totem?
A. A bespoke animated content design worth £150+VAT, pre-loaded before it ships.
Q. Can it run without a subscription?
A. Yes — Plug N Play by default, updated via USB. A Cloud CMS upgrade is optional.
See the full retail digital signage range, or view the Android Freestanding Digital Poster product page for full specifications.