Turning an Awkward Pillar Into Prime Advertising Space
A Khazina Digital product guide for shopping centre pillar and column advertising — the final post in our 30-part Product Spotlight series
A structural pillar turned into a piece of premium advertising real estate.
Every shopping centre has structural columns that shoppers walk past constantly and that no standard screen fits neatly. A 76-inch ultra-wide display, mounted vertically, turns that dead architectural space into one of the most-viewed advertising spots in the building.
The Free Design That Comes With Every Screen
Every 58:9 Ultra-Wide Stretched Bar Display order includes a free bespoke content design worth £150+VAT, built for the ultra-wide format and shopping centre advertising, and pre-loaded before it ships — content designed for a tall, narrow canvas from the outset, not a standard layout rotated ninety degrees.
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76"
screen size
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4K
3,840×600 resolution
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£2,868
from, +VAT
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Shopping Centre Pillars and Columns: Why This Product Fits
Structural columns in a mall walkway are seen by essentially every visitor, repeatedly, from multiple directions — but standard screens don't fit them without looking awkwardly cropped or leaving wasted panel space. Mounted vertically, the 76-inch ultra-wide format wraps the column's natural shape, and at 4K resolution it holds sharp detail even viewed from close range as shoppers walk directly past it.
Content for this format works well as a slow, tall-format brand sequence — a single striking vertical image, minimal text, held long enough to register with someone walking past rather than stopping. Khazina's free design is built for that vertical canvas rather than adapting horizontal content after the fact.
A tall-format brand sequence, designed for the vertical canvas from the outset.
"Every mall has dead architectural space. This is what turns it into the opposite."
Beyond the Hardware: Keeping It Fresh
Centres selling advertising space to multiple brands typically move to Khazina's CleverPosters content design service for scheduled campaign rotation and screen monetisation across every column.
Q. & A.
Q. Can this display be mounted vertically on a pillar?
A. Yes — at 76 inches and 58:9, it suits vertical mounting as well as horizontal placement.
Q. Is 4K resolution necessary at this size?
A. Yes — viewed closely in a mall walkway, 4K keeps text and detail sharp rather than pixelated.
Q. What comes free with this display?
A. A bespoke content design worth £150+VAT, built for the ultra-wide format and centre advertising.
See the full retail digital signage range, or view the 58:9 Ultra-Wide Stretched Bar Display product page for full specifications.
This is the final post in the 30-part Khazina Design Difference Product Spotlight series. Explore the full range on the Khazina Digital signage page.