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Digital Signage Content Design for Burger QSR Chains

QSR / Fast Food — Burger Imperiums

Digital Signage Content Design Built for Burger QSR Chains

Combo boards, drive-thru presell screens and daypart menus that keep every location on-brand, on-price, and moving cars through the lane faster.

Burger QSR drive-thru digital menu board glowing at night with combo meal display

NOW SERVING — LUNCH MENU · 11:00–16:00 · UPDATED VIA CLEVERPOSTERS CMS

Trading since 2013 2,000+ UK clients Hardware by AllSee Technologies Content by CleverPosters CMS

A burger counter isn’t a bakery counter

Burger QSR chains run on a different rhythm to every other food format: multi-screen “Experience of the Future” ordering, dual-lane drive-thrus, combo-led upselling, and menus that flip between breakfast, lunch and late-night without a member of staff touching a screen. A generic TV playlist or a static printed board can’t keep up — and it costs you margin every shift.

This is where content design does the heavy lifting. The screens are the hardware. What’s on them — the combo hierarchy, the daypart logic, the LTO creative, the drive-thru presell sequencing — is what actually moves average order value.

17%+

Average QSR sales increase reported after moving to digital menu boards

70%+

Of burger QSR revenue still moving through the drive-thru lane

Up to 25%

Higher average check size from well-designed combo and upsell layouts

Minutes

To push a price change or new LTO across every screen in your estate

Figures reflect commonly reported industry ranges from digital menu board case studies; individual results vary by site, menu and execution.

What we design for burger QSR screens

One template system, built once, that covers every screen in the building.

Burger QSR interior with multiple digital menu board screens above the counter

Combo & meal deal boards

Visual hierarchy that puts your highest-margin combos first, with clear add-on prompts for fries, drinks and desserts.

Drive-thru presell screens

Simple, fast-reading layouts positioned ahead of the ordering point to speed decisions and lift lane throughput.

Dayparting & automated switching

Breakfast, lunch, dinner and late-night menus that swap automatically on schedule, no staff involvement needed.

Limited-time-offer creative

Seasonal and promotional campaigns designed to stand out from the core menu without breaking template consistency.

Kiosk & self-order screen UI

On-brand visuals for self-service kiosk journeys, built to match your counter and drive-thru boards exactly.

Allergen & nutrition-ready layouts

Compliant allergen and calorie information built into the design system from the start, not bolted on afterward.

POS-synced pricing templates

Price fields that pull from your POS, so a head-office price change reflects on-screen without a redesign request.

Multi-site brand templates

Locked master templates with clear guardrails, so every franchise location stays on-brand while local teams keep flexibility.

How it works

01

Menu & brand audit

We review your current menu structure, combo logic, dayparts and screen count across every site.

02

Template design & build

We design the full board set — counter, drive-thru, kiosk — as one connected system, not one-off graphics.

03

CMS setup & dayparting

CleverPosters CMS is configured to auto-switch menus by time and, where needed, sync pricing to your POS.

04

Ongoing content refresh

Monthly design support for new LTOs, seasonal campaigns and price updates, rolled out across every location at once.

Screens, CMS and content — one package

Hardware from AllSee Technologies, content design from KhazinaDigital, ongoing management on CleverPosters CMS.

Close up of digital menu board showing a burger combo meal with clear pricing

Studio Growth

£52/mo standard

£39/mo with hardware

Multi-screen counter and drive-thru template system, monthly LTO content refresh, one new custom design a month (£150 value included).

★ £39/mo bundle rate on annual billing when paired with KhazinaDigital hardware. Standard annual rate £52/mo.

Recommended for burger QSR

Studio Pro

£74/mo standard

£58/mo with hardware

Everything in Studio Growth, plus dayparting on autopilot (breakfast, lunch, dinner, late-night) and a fully managed content strategy, built for QSR and multi-site operators.

★ £58/mo bundle rate on annual billing when paired with KhazinaDigital hardware. Standard annual rate £74/mo.

Studio Elite

£112/mo standard

£95/mo with hardware

Everything in Studio Pro, plus AI foot traffic and dwell-time data and Proof of Play reporting, built for franchise groups that need accountability across sites.

★ £95/mo bundle rate on annual billing when paired with KhazinaDigital hardware. Standard annual rate £112/mo.

★ Hardware bundle rates apply on annual billing only, exclusively for customers who purchase a KhazinaDigital display screen. Monthly, no-commitment billing is also available on every tier at the standard rate. Prices exclude VAT.

Questions from burger QSR operators

Can our digital menu boards sync with our POS and pricing system?

Yes. CleverPosters content is built to sync with your POS so price changes, dayparting and out-of-stock items update automatically across every screen without a design request each time.

How fast can you roll out new menu content across multiple sites?

Once your master template library is built, new limited-time offers, price updates and seasonal campaigns can be pushed to every connected screen across your estate in minutes from a single dashboard.

Do you handle allergen and nutritional information on menu boards?

Yes, we build allergen and calorie information directly into the menu board templates so every combo, burger and side complies with UK labelling requirements without cluttering the design.

We only have counter menu boards, no drive-thru. Can you still help?

Yes. The same template system covers counter menu boards, kiosk ordering screens and drive-thru presell boards, so you can start with what you have and add drive-thru or kiosk screens later without a redesign.

Is bespoke menu board design included free with KhazinaDigital hardware?

Free bespoke animated menu board design is included with KhazinaDigital screens, with the exception of the entry-level Standard Digital Menu Board and bare AV monitors. CleverPosters CMS customers also receive a free bespoke design on sign-up.

Outdoor dual-lane drive-thru digital signage totem at dusk for a burger QSR restaurant

Ready to redesign your menu boards?

Tell us how many screens, sites and lanes you’re working with — we’ll put together a free bespoke design concept.

Email sales@khazinadigital.com